Exciting immersive experience for Royal Liver Building 360 degree tours

Hotly-anticipated new tours of the Royal Liver Building are set to start next week.

And the RLB360 adventure, which opens its doors on Wednesday, April 3, will take visitors deep inside the grade I listed waterfront landmark, will include a stunning immersive audio-visual experience in one of its famous clocktowers.

The installation, from leading UK design company Holovis, is digitally projected on to the walls of the clock tower and explores the 108-year-old building’s significance to Liverpool along with how the landscape of the city has changed over the past century.

The nine-minute show took a year to create.

Allan Leech, chief executive of Liverpool-based Heritage Great Britain, said: “With the opening of RLB360 approaching fast we’re pleased to be able to reveal a taster of what will be a real highlight of the tour.

“We wanted to make use of the iconic clock tower structure and needed to bring in a partner who could deliver an unforgettable, world-class experience, while remaining sympathetic to the building’s listed-status.

“The resulting show, beamed on to the interior walls around our guests, uses ultra-modern audio-visual technology to create an unforgettable experience, telling the story of the Liver Building’s place in the evolution of Liverpool, through its culture, sport, history and music.”

The Liver Building was designed by architect Walter Aubrey Thomas as an office building for the Royal Liver Assurance group and when it was opened in 1911, the 322ft structure became one of the world's first skyscrapers.

It was also one of the first buildings in the world to use reinforced concrete in its construction.

The two clockfaces are larger than the clocks on Queen Elizabeth Tower (commonly known as Big Ben) in London, and the 18ft tall Liver birds were created by sculptor Carl Bartels.

The RLB360 tour will take people from the building’s lower ground floor visitor centre up to the 10th floor balcony, visiting the clock room before climbing to the parapet of the 15th floor tower to gain 360° views across the River Mersey, Liverpool docks and the city beyond.

The tour involves heights and confined spaces, and visitors will need to be able to climb a total of 124 steps during the 70-minute experience including a narrow stone spiral staircase.

Tickets are £15 for adults and £10 for children aged seven to 16. No under sevens are admitted. More information and booking HERE